Do you work with companies outside China?

Yes. We work with Western companies entering China, Chinese companies expanding overseas, and third-country companies (Southeast Asia, EU, Middle East) doing cross-border business with China. The common thread: at least one side of the transaction is China, and you need someone who understands both sides.

How long does a typical engagement take?

Discovery: 2–4 weeks. Playbook: 6–10 weeks. Full deployment: 3–6 months for initial launch, with ongoing optimization available. We don't do one-day workshops or two-hour consultations — those don't produce results.

What industries do you specialize in?

Manufacturing/industrial, health & wellness, SaaS/technology, and consumer goods. We've also worked in education, logistics, and professional services. If your industry isn't on that list, ask — we may have relevant experience or be able to refer you to a specialist partner.

Do you guarantee results?

We guarantee process, transparency, and intellectual honesty. If the market data says 'don't enter,' we tell you — and we won't take your money to build a strategy for a market that doesn't want you. What we can guarantee: you'll know more about your target market in 4 weeks than you learned in 4 years of Google searches.

What's the difference between Expansion Consulting and your product companies?

Expansion Consulting is high-touch, custom strategy and execution. CrossTalk, TokenFlow, and NuVoKa are productized tools — software and training that scale. Many clients start with Expansion Consulting to build their market entry strategy, then adopt our products to run ongoing operations at lower cost.

Do you work on contingency or success fees?

No. We charge for our time and expertise because we believe incentives should be aligned around doing good work, not gaming metrics. That said, we're happy to structure performance bonuses for specific milestones (first sale, regulatory approval, team hire) on top of a base fee.

How do I get started?

Schedule a 30-minute Strategy Session. We'll ask about your business, your timeline, and your budget. If we're a fit, we propose a Discovery engagement. If not, we'll tell you who might be — no hard sell.